Experts share eight tips to help save cash during the weekly supermarket shop

People across the UK are bearing the brunt of the cost of living crisis at the moment – with the price of fuel, food and energy soaring.

A study conducted by the Food Foundation found around 7.3 million adults in the UK live in households where meals were skipped in April.

This is due to people being unable to afford essential food items or being unable to access them, the Mirror reports.

Money saving experts have shared a series of tips to help people’s money go further during their weekly visit to the supermarket.

This includes in and around the aisles, in addition to a number of other cost cutting measures that will help make a difference on a daily basis.

John Stirzaker, from discount codes site , said: “We want to find easy ways to help families struggling without them having to resort to skipping meals.

“Solutions such as creating a food shop money pot can go a long way to help calculate how much you’re spending each week. These essential tips will help people become savvy supermarket experts.”

Shop at times when there will be yellow stickered reduced items

Shoppers are advised to visit their local supermarket at around 7pm on weekdays and 3pm on Sundays to be in with the best chance of grabbing yellow stickered discounted items.

However, it’s worth bearing in mind times may vary each day to stop things from getting too hectic.

It’s best to shop at times when yellow stickered items are being laid out

Look out for discounted bakery treats on Sundays

Although Sunday isn’t typically the most popular day to do a food shop, this could well be the best time to get your hands on exclusive deals.

Shoppers are encouraged to keep an eye out on the bakery section and to listen out for announcements, with many stores selling bread and cookies for 10p to get rid of leftover stock.

For example, this could mean reading the fabric conditioner label to find out whether the ‘larger’ bottle is actually worth more than the mid-sized, or whether the buy one, get one half price hair product deal is actually worth it.

Don’t go straight to the checkouts

More chains are now using a ‘scan as you shop’ method, so shoppers can check how much they’re actually spending while picking up their grocery items.

Make sure to use a loyalty card scheme if applicable

Shoppers can look at supermarket websites to check whether or not they’re using a loyalty card scheme. Such schemes allow you to earn extra pennies on each purchase, which can add up to an additional £5 per month even on a weekly shop.

Switch on emails for offers

Although some people might be put off by the thought of getting potential junk mail in their inbox, supermarket emails can often offer useful advice regarding new in-store promotions, including information about special deals.

Person puts money in piggy bank
Consider setting up a money pot for grocery shopping

Start up a food shop money pot

Starting up a money pot allocated to grocery shopping can be an excellent way to budget, and can help you decide in advance how much you’re going to spend on various products each week.

Freeze your food before it goes out of date

Freezing food before it goes off is an excellent way to save a few pounds, allowing you to plan and decide when you’re going to have certain meals in advance.

Shopping around the store

Those who live near multiple shops in close range of each other can buy meat from one shop, and store cupboard items from another, taking quick daytime trips to investigate the best exclusive deals.

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