McDonald’s Menu Bets on Bigger Macs, Better Buns, Higher Prices

When times get tough people turn to the familiar and cheap. McDonald’s (MCD) – Get McDonald’s Corporation Report certainly counts as both even if its prices have increased, according to CFO Kevin Ozan’s comments during the chain’s second-quarter earnings call.

“Moving to the U.S. We posted positive comps across all dayparts in the second quarter, led by breakfast. Overall comp sales were up nearly 4% due to higher average check supported by strategic price increases,” he said.  

McDonald’s has not seen more customers, it has pushed its existing customer base into spending more money and the chain plans to keep raising prices.

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