McDonald’s Plans More New Big Macs (Bacon Macs? Bigger Macs?)

McDonald’s  (MCD) – Get McDonald’s Corporation Report has built its business on consistency, delivering the same experience at every restaurant. 

For roughly its first 25 years, that meant having a very simple menu that it executed well. Yes, it made changes and additions to the original hamburger, cheeseburger, fries, and drinks menu from the 1950s and 1960s. But additions like the Filet O’ Fish and the now iconic Big Mac were carefully planned.

At first, that was because fast food was a slowly evolving business built on speed, convenience, and familiarity. As the chain grew, that simplicity became at least partly about the supply chain, It’s not easy to serve the same hamburger and the same french fries at more than 40,000 restaurants worldwide, but McDonald’s has built out the capacity to do exactly that.

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