Norwegian Seafood Council Names Padilla US AOR


(MENAFN- PRovoke)

MINNEAPOLIS — The Norwegian Seafood Council has awarded its US PR business to Padilla.


The NSC, which represents one of the world’s top fish-exporting countries, named Padilla its US agency of record following a competitive review. FleishmanHillard was the incumbent agency.

The Avenir Global agency is charged with helping increase demand for Norwegian seafood in the US through an integrated marketing program. The NSC works with the Norwegian fisheries and aquaculture industry to develop global export markets for Norwegian seafood.

In 2021, Norway was the world’s second largest fish exporter , topped only by China. About 67% of those exports, however, go to the European Union, according to Alibaba.

“We were looking for an agency partner that had experience building high-performance food brands with premium quality reputations with international organizations,” said Anne-Kristine Øen, Seafood from Norway’s US director.

“Padilla impressed us with their experience in this space, fully integrated approach, extensive retail and food-service knowledge, and strong digital expertise. We believe their strategic counsel and creative talent will help build the Seafood from Norway brand among key stakeholders and drive market share in the U.S. for our delicious, healthy and sustainable seafood,” she said.

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