Russia’s new fast food chain looks something quite like a McDonald’s | World


The two orange lines are apparently French fries, and the red blob a hamburger. Together, they form a shape of the letter “M”.

The fast food company that took McDonald’s 850 Russian restaurants after it quit the country permanently has published its new logo, with a not-too unfamiliar feel to the golden arches they are to replace.

According to a spokesman for the new company, which has yet to announce a name, “the green background of the logo symbolises the quality of products and service that our guests are accustomed to”.

Fifteen of the rebranded outlets are expected to open in Moscow and the surrounding region on Sunday — a patriotic holiday, Russia Day. About 200 should be open by the end of the month.



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