Sabre Recognized as System Provider in IATA’s Airline Retailing Maturity Index


(17 May 2022, 09:39 +07)
 
Sabre has been recognized as a system provider
for both airlines and travel sellers in the International Air
Transport Association’s (IATA’s) Airline Retailing Maturity (ARM)
index.

Designed to assess the maturity of industry
players in the journey to airline retailing, the ARM index
replaces the previous IATA New Distribution Capability (NDC) and
ONE Order certifications and expands the scope of the program
beyond technical standards to recognize the benefits of value
chain collaboration and value creation.

Introduced in November
2021, the program is built on three pillars: Capabilities
Verification to measure the technical abilities for shop, order,
pay, settle, account, and set up; Partnerships Deployment to
determine the scalability of NDC-enabled offers across the value
chain; and Value Capture Compass to track potential value captured
along the retail transformation journey.

Singapore Airlines A350-900 reg: 9V-SMH. Picture by Steven Howard of TravelNewsAsia.com

“Airline retailing means placing the customer at
the center of the air travel shop/order/pay ecosystem. We are
excited to see Sabre’s strong alignment with this vision as a
recognized System Provider in the ARM index,” said Yanik Hoyles,
IATA’s Director Distribution.

Sabre has a busy NDC roadmap laid out for the
remainder of 2022:

Dynamic
air pricing for NDC offers will become available with the recently
launched Air Price IQ product within the Sabre Retail
Intelligence suite, enabling airlines to optimize offers in
real-time with market-leading machine learning and data analytics
capabilities.

Support for exchanges will be added to the current
cancel, void and refund capabilities, providing robust servicing
functionality.

Radixx, which provides solutions for low cost
carrier airlines, is expected to also become certified under the
ARM index later this year as an airline IT provider.

“We are very proud of Sabre’s inclusion in the ARM
index and we wholeheartedly welcome IATA’s move toward a more
layered and multi-faceted view of airline retailing,” said Kathy
Morgan, Vice President, Channel Delivery, Sabre Travel Solutions.
“From the very beginning, we’ve approached NDC as a technical
basis to deliver a more personalized traveler experience. We named
our program “Beyond NDC” to signal a focus not only on ticking
boxes on a technical capability checklist, but also on a
longer-term retailing vision and the value that NDC contributes.
Sitting at the crossroads of travel, we listen to our customers on
both the supply and demand sides of our travel marketplace,
integrate their feedback, and innovate across our portfolio so
that our products scale end-to-end, not just for individual
players in the ecosystem.”

Sabre is in discussions with more than 25
airlines about selling their NDC offers through its marketplace.

In addition to Singapore Airlines and Qantas – which combined are
active in 50 markets and are starting to rollout their NDC content
across North and South America – Sabre is actively engaged with
Lufthansa Group, Qatar Airways and United Airlines, among
others.

NDC offers from these airlines will be available in the
coming months through Sabre’s Offer and Order APIs, agency point
of sale, Sabre Red 360 and online booking tool, GetThere.

See also:

Future of Airline Distribution and NDC – Exclusive HD Video
Interview with Yanik Hoyles, IATA.


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