Diageo has opened the new Singleton visitor centre and is marking the occasion with a celebratory single malt.
The new Singleton visitor experience is part of Diageo’s £185 million (US$215m) investment in Scotch whisky tourism.
The launch of The Singleton at Glen Ord, near Inverness, comes ahead of further openings planned for this summer, including Talisker Distillery on Skye, and Caol Ila on Islay.
Barbara Smith, managing director of Diageo’s Scotland brand homes, said: “The Singleton is one of the most exciting single malt brands in the world and we are delighted to be opening the doors to the brand’s new home at Glen Ord Distillery.”
The visitor centre has been transformed to attract thousands of tourists to the North Coast 500 route. Last year, the North Coast 500 website had one million visitors.
Visitors to the visitor centre will be able to take part in a 90-minute distillery tour to learn about the production process behind The Singleton whiskies.
The facility will also offer ‘drivers packs’ for designated drivers to take samples away to enjoy later.
There is also a bar, social and tasting spaces, serving whisky, cocktails and more. A deli counter will offer a selection of sharing platters, and desserts will also be available from the local Bad Girl Bakery.
Furthermore, the retail section will sell a number of distillery-exclusive items.
Smith added: “Our £185 million investment in Scotch whisky tourism is designed to put Scotland at the forefront of the global trend in food and drink tourism by giving consumers a truly world-class experience at our distilleries.
“This is just the start of an incredible summer of Scotch whisky investment, with Talisker and Caol Ila distilleries also launching new visitor experiences, and we want to use that to build momentum in the recovery of Scottish tourism.”
The Singleton of Glen Ord Celebratory Bottling
To mark the opening of the visitor experience, The Singleton has released a limited edition whisky, available exclusively at the distillery.
The no-age-statement whisky is limited to 3,000 bottles. It sits at 51.8% ABV and is priced at RRP £195.
Tasting notes include aromas of dried fruits and crystallised orange peel, with mid-notes of vanilla fudge.