Taco Bell, Wendy’s and McDonald’s Put Something New on the Menu

Fast-food chains are working hard to make better use of technology that gives them keen insights into their customers’ tastes and preferences.

Developing apps, and getting people to use them, are both a source of pride and a thorn in the side of almost every major fast-food chain these days. 

From enticing buyers with free food to making certain items available only through the app, chains will often try a variety of incentives to get customers to use them.

Customers ordering online benefits the company with everything from faster turnaround to fewer necessary staff. 

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